The Problem:

- Struggling to get gamers to engage with Angry Birds again
- Being able to grow Rovio's Free 2 Play mobile business

 

image

The Solution:

- Create a game that engages children and their families by getting them outside and looking for real birds to play within the game (Think Pokemon Go but better)

The Impact:

- Raising awareness of environmental challenges with wildlife and bird habitats
- Increase mobile business for Rovio by re-engaging users in a multi-dimensional way

image (1)